About us

Our company

We are a family company founded in April 2000 who strive to maintain a personal & friendly service, delivering only the best quality products from a well-stocked warehouse which ensures a speedy delivery.

Although we now have over 100,000 satisfied customers nationwide, we started from humble beginnings having been constantly disappointed with the selection of equipment available in the fast diminishing sports shops up and down the country. Initially starting as purely a cricket and hockey specialist, the business flourished from a small lock up shop in Fordingbridge, Hampshire where it quickly became apparent that the need for quality specialist products was nationwide.

We were one of the first cricket and hockey specialists to go live with a website at the beginning of the Internet boom in 2000, and as our internet sales grew we added other sports to our range including Snooker, Badminton and Squash. In 2002 we moved to a new warehouse just north of Salisbury which we outgrew within a couple of years. If we were to maintain our profile as suppliers of specialist equipment across the full range of brands we needed something much larger both for stock and administration.

In 2005 we moved into our current warehouse - a purpose built unit in Downton, Wiltshire, which is where all our orders are packed and dispatched each day.

In 2006 we launched our own brand called Funky which has taken the cricket market by storm. We now sell more Funky cricket bats than all other makes put together. They are uniquely designed in consultation with professional cricketers and are used by top Hampshire players as well as former England player Simon Jones and many other top cricketers around the country. In 2011 we started making Funky Hockey sticks using the same principles as we did with cricket - to produce outstanding value for money products which perform at the highest level.

2011 saw a major expansion to the business as we went into partnership with the Rose Bowl - the home of Hampshire Cricket. We now run the Rose Bowl Shop, along with its website www.ageasbowlshop.co.uk where you can find a large selection of Hampshire Replica Clothing, gifts and equipment.

The ethos of the company remains unchanged; we select our entire products individually, based on the quality, functionality and value they represent to our customers and make sure that they are all in stock for immediate delivery.

See for yourself what our customers think about us - check out the feedback we receive from eKomi - an independent review website.

Meet the Team

Michael Pain - Director

Born in 1949, Michael has five children and 5 grandchildren. He captained his local New Forest village cricket club Hyde, is a qualified coach and worked with Hampshire youth cricket squads for 17 years. He currently serves on the Hampshire County Cricket Club Committee.

Jamie Harvey - Director
Born in 1978, Jamie played cricket for South Wilts & Lymington in the Southern Premier League. He has recently re-established his local cricket club in Winterbourne, near Salisbury. The legacy left by Jamie’s grandfather, the England off-spin bowler Jim Laker, has left him with many connections from the golden era of cricket. Jamie has also worked at Lord's and is a qualified coach.

Christian Pain- Director
Born in 1981, Christian has played cricket ever since he was old enough to hold a bat, he started playing for his local village club Hyde in the New Forest and gravitated to Southern Premier League Clubs, Captain of Lymington and playing for South Wilts. In 2014 during a brief move to Chester he played for the national T20 champions Chester Boughton Hall. Christian was the innovator of the local Cricket & Hockey specialist concept and Jamie & Michael are delighted to eventually have him on board.

Tom Marlow - Warehouse Manager
Born in 1992, Tom joined us from his early days as a work experience lad; Tom comes from a long line of family cricketers who play in the most charming village of Breamore. Last year Tom won the Hampshire bowling trophy award not only for his division but the entire league claiming 40 wickets in the season. Tom’s passion and understanding of the game plays a major part when checking goods into the warehouse, as only the finest quality is chosen.


Excellent. Easy, quick and very user friendly. Good price for item and very happy overall.

Mrs J Brown

Excellent service. Received item next day. Fully recommend.

Mr A Ingram

Quick delivery, reasonable price, and stocked an item that I had trouble buying elsewhere. Great service.

S Newman

1st class service. Arrived promptly. V.pleased with product. As described.

Miss C Dunning

Everything was brilliant far better than other websites. Also arrived in time for a match.

Mr P Hardy